Lydia Xu

I've always loved figuring out how things work – and more importantly, how they could work better. That curiosity first showed up when I launched a slime business at eleven years old, complete with handmade products, an online storefront, and ambitious dreams of being the next big "slimer." While the venture did teach me a few lessons about profit margins and inventory management (and also left me with plenty of unsold slime), it sparked a genuine passion for business.

As I grew older, I realized that what excited me most wasn't just selling a product; it was building a brand around it. I found myself spending as much time designing logos, choosing colors, and creating product concepts as I did thinking about the business itself. I loved thinking about how a simple idea could be transformed into something people connected with and remembered.

Since then, that same curiosity has led me to explore everything from business competitions and consulting projects to branding, design, and entrepreneurship. I love asking questions and turning ideas into something tangible – whether that's a new strategy, a creative project, or a solution to a problem.

Outside of business, I'm drawn to all things aesthetic, from branding and design to the small details that make something memorable. As Creative Director, I enjoy blending creativity with strategy to turn ideas into real stories and experiences. At the heart of everything I do at Keylow is a desire to keep learning, creating, and chasing the curiosity that started it all. ⋆˙⟡